Marshall McLuhan had it all wrong; the media isn't the message; the messenger is the message. How people acquire their products has been changing for years, but the pace in which eCommerce sales have grown is unprecedented.  According to McKinsey & Co., eCommerce's penetration surged during the pandemic. Analysts report that eCommerce's market penetration rose from 15% at the start of 2020 to nearly 35% at the end of Q1; that's 10 years of growth in just three months!  ...